HUMANS STAND IN THE CENTER OF MARKETING
WE PROVIDE BRANDS WITH A DISTINCT, EMOTIONAL EDGE
BRAND STRATEGY is ALWAYS the starting point.
HUMAN EMOTIONS DRIVE SALES
Studies in neuroscience have affirmed that a staggering 95% of purchasing decisions are rooted in emotion. We’ve shaped our Human-Centered consulting services with this insight in mind.
Not only is this good for sales, but it’s good for building relationships (which is our bottom line).
WE ARE STRATEGISTS
and CREATIVES
At our core, we are STORYTELLERS. We help brands shape and refine their narratives, rooted in consumer insights, ensuring the consistent portrayal of that story across various channels.
We believe in crafting a brand that not only stands out but also aligns with the values of your audience. This fosters a sense of safety, resulting in trust, loyalty, and overall positive vibes.
RESEARCH
What are your business’s strengths and weaknesses? How is your business perceived? In the Research stage, we ask the right questions of the right people to generate fresh and valuable insights that are key to unlocking your brand’s potential.
• How do you envision your brand and where it is going?
• How do your employees and suppliers see your brand?
• How do your customers experience your brand?
• How do all 3 of these match up? Do they?
The answers to these questions will help lay the foundation for how the strategy is developed.
STRATEGY
Based on what we’ve learned over the years, we know that great brand performance comes from having a strong story. Using the information we gather in the research phase of a project, we create a solid plan for your brand that speaks to customers and makes you stand out from others in your field.
- Brand DNA
- Brand Audience
- Brand Differentiation
- Brand Positioning
- Brand Naming
- Tone of Voice
- Brand Message Framework (with Core Message)
- Brand Story
IDENTITY
Building upon the freshly crafted script, captivating visuals are crafted to breathe life into the narrative. This pivotal stage ensures a seamless connection between the strategy and its visual portrayal, encompassing elements such as your logo, stationery, and all marketing materials.
Key Components:
- Brand Guidelines
- Tone of Voice
- Internal & External Communications
- Core Visual Identity
- Stationery / Packaging / Brand Assets
ACTIVATE 360⁰
Now is the time to introduce your brand to the world. To kickstart your brand debut, we design a comprehensive integrated communications campaign that broadcasts the freshly created messages, giving you the ability to influence how your brand is perceived.
- Campaign Creation
- Campaign Messaging
- Marketing Assets
- Tradeshows & Environments
- Packaging Design
- Publication Design
- Video Production
BRANDLIFTING WORKSHOPS
The language of branding is still not something that many businesses are well-versed in. This can make or break a company’s success because word of mouth and first-hand experience have the last say in user love… more than celebrity endorsements or well-toned advertisements.
Purposeful, human-centered branding is more important than ever. It is our mission at Saxon Creative to help get mission-driven businesses in control of their brands so they can enjoy professional and financial success. The world needs to know about your business and we want to make sure that happens. Our Human-Centered Brand Strategy workshops are geared towards just that.
[at You Have The Power] …we struggled with clarifying our message to the broader general public. There were occasions we worked with facilitators to examine mission and operations, which yielded some short-term progress. Yet, we sensed a need for more.
Saxon Creative proposed an in-depth branding approach. Pamela’s methodology is straightforward, targeted and leaves no stone unturned. The result was our gaining a refreshing clarity in mission and message.
Andrea Conte
Former First Lady of Tennessee
Founder of You Have The Power, Inc.
Speaking as a former ad agency executive, it is frustrating that so many organizations suffer from poor logos and inadequate branding which seriously degrades their effectiveness. As the president of one such nonprofit, I was so appreciative when Pam Saxon came in to design a new logo and guide our branding process. After insightful discussion and valuable reflection she designed a logo that stands out in a crowded environment and intuitively communicates our mission and enthusiasm.
Eddie King
President Ex Officio, Arts in the Parks Nashville
Owner of King Studios
Even if you think you have all the answers, participating in a Human-Centered Branding Workshop with Saxon Creative will provide you with confirmation that you are on the right path. Whether you learn more about yourself or your organization (or both!), your investment of time won’t be wasted. Pam is a skilled and knowledgeable facilitator. I recommend Saxon Creative’s services without exception.
Jean Wilson, Booking Agent and Consultant
Lone Oak Entertainment
