We worked with the Roxy Regional Theatre on their rebrand and new website to enable them to effectively speak to their growing millennial audience. Another vital aspect of the rebranding effort was to better position the Roxy as a highly professional theatre worthy of attracting high-quality talent from New York City and other major markets to Clarkesville, TN.
Why We Love This Project
According to the Leaf Chronicle in Clarksville, TN, “The Roxy Regional is the oldest live theatre and only professional theatre in Clarksville.” Since the early 1900s, this venue has been the cornerstone of local entertainment, which explains why it is so near and dear to the hearts of many. It also explains why, when the Roxy decided to change their logo and the personality of their brand, it was a big, big deal and not one to be taken lightly. We are very excited to be involved in the growth and transformation of the arts in this part of our home state of Tennessee!
Our Role
Brand strategy (audience research, color research, brand personality), logo design, site structure development, SEO research, content editing, custom website design and development using WordPress.
Website Features
The Roxy Regional Theatre’s website has several features, including:
- A looping slideshow featuring the posters of current and upcoming shows fully capable of being updated by the Roxy staff
- An online calendar with easy access for the visitor and admin
- Donation portal
- Ticket portal and Seating chart
Having Pam rebrand the Roxy has taken us to a new place professionally. The public recognizes the change, but more importantly, our actors coming into Clarksville from out of town to perform recognize how professional the site is and then are influenced to come and work here, which in turn, sells tickets.”
Ryan Bowie, Director of Marketing and Outreach
Roxy Regional Theatre
