Saxon Creative

Branding, Web and Online Marketing Services in Nashville, TN

  • Our Company
    • How We’re Different
    • Values and Mission
    • Our Team
  • Approach
    • Process
    • Become a Client
  • Our Work
    • Case Studies
    • Instructional Design Project 1
  • Services
    • Web Design and Development
    • Brand Strategy and Visual Identity
    • Online Marketing Consulting Nashville
    • Client Website Care Plans
  • Contact Us
  • Blog

MM&I Construction & Design

SIP panels advertising campaign interior living room with window and sofa low lighting
SIP print ad gray interior with shelving unit and sofa, white ceiling
https://saxoncreative.com/wp-content/uploads/2022/07/MMI_animation.mp4

Magazine Advertising: MM&I Construction & Design, Inc.

Client Story:

Kelly Costanza, the brainchild behind MM&I Construction & Design, first came to Saxon Creative wanting to animate her existing logo. Kelly, a fantastic businesswoman who started out as an interior designer, had enormous ideas. Within just a couple of years, she grew her fledgling company into a multi-million dollar company and was ready to advertise. Understanding PR, she was quick to get her name into the mainstream by gaining a featured story segment in a regional magazine. This is where Saxon Creative comes in.

Project Scope:

Saxon Creative was asked to art direct, develop headline and body copy, and layout and design. Construction can tend to be a little dry (and not very sexy), so we added a little humor and personality. This helped to bring a sense of lightness to the subject matter while also getting across the main idea: SIPs panels are energy-efficient without being boring.

Because two different print ads were going to be used in consecutive months (in the same magazine), we decided it would be fun for one to play off of the other, creating a sense of unity and familiarity between the two.

Results:

MM&I Construction & Design, Inc. has grown into a multi-million dollar company that not only constructs green buildings but develops its own Structural Insulated Panels (known as SIPs), serving other construction companies throughout North and South America as well as the Caribbean.

About Pam Saxon

Pam Saxon (@pamsaxon) is the creative force behind Saxon Creative, where she helps transform small businesses and entrepreneurs into stronger versions of themselves, through strategic branding, web design and content marketing services. In so doing, her clients communicate their true value, earn what they are worth, and feel really, really proud of their marketing materials.

ABOUT

With more than 16 years in marketing and design, Saxon Creative is a B2B digital marketing studio offering services for Web design, development and maintenance, brand strategy and online marketing to clients across the United States and Europe.

615.852.8774

CERTIFICATIONS

a certified WBE of TN GoDBE
Women Owned Business

LET’S CONNECT

LinkedIn | Facebook | Twitter

FOR HOSTING, WE RECOMMEND:

Improve Your Brand Image and Website with My “Brand It Like You Mean It” Newsletter

Once a month you will receive valuable information that can improve your website and brand image, and that can help you create a more effective digital strategy. You can unsubscribe in one click, and I will never share your email address.


    Privacy Policy | Terms of Use

    Copyright© 2023 · Saxon Creative, Inc and Pamela Saxon. All rights reserved.

    Disclosure: Some of the links on this website may be affiliate links. When you make a purchase from these links, I earn a small commission. I only endorse products I trust and use for myself and clients.