Insurance Management Services, Inc. (IMS Benefits) is a human resources and benefits company. They came to us requesting a corporate rebrand, as well as wanting to add some new business collateral and promotional pieces.
Why We Love This Project
The best B2B marketers understand that beneath their buyer is a person. A person with challenges, wishes, fears and hopes. Our goal in this project was to develop creative that appeals to the person on those levels and is every bit as engaging as Business to Consumer (B2C).
When you offer a product/service that is sold to one particular audience – say, insurance companies – it’s easy to fall into the trap of believing you know your customer so well that reaching them becomes habitual and reflexive. This is exactly what we wanted to avoid, and were very successful with it.
Art Direction, logo design, corporate identity, booklet design, folder design, promotional products, signage.