Saxon Creative

Branding, Web and Online Marketing Services in Nashville, TN

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Case Study: IMS Benefits

IMS Benefits old logo
IMS Benefits new logo
  • Before
  • After

IMS Benets Corporate Identity packageIMS Benefits brochure bookletIMS Benefits rubber stampIMS Benefits signageIMS Benefits promotional materials

Insurance Management Services, Inc. (IMS Benefits) is a human resources and benefits company. They came to us requesting a corporate rebrand, as well as wanting to add some new business collateral and promotional pieces.

Why We Love This Project

The best B2B marketers understand that beneath their buyer is a person. A person with challenges, wishes, fears and hopes. Our goal in this project was to develop creative that appeals to the person on those levels and is every bit as engaging as Business to Consumer (B2C).

When you offer a product/service that is sold to one particular audience – say, insurance companies – it’s easy to fall into the trap of believing you know your customer so well that reaching them becomes habitual and reflexive. This is exactly what we wanted to avoid, and were very successful with it.

Our Role

Art Direction, logo design, corporate identity, booklet design, folder design, promotional products, signage.

About Pamela Saxon

Pam Saxon (@pamsaxon) is the creative force behind Saxon Creative. Independent Businesses (IBs), Entrepreneurs and Marketing & Creative Teams hire Pam to plan and execute creative for their multi-deliverable projects, such as: branding strategies and systems, website strategy, design and development and online marketing strategies. In so doing, she helps her clients communicate their true worth to their audience, earn what they are worth, and feel really, really proud of their marketing materials.

View all posts by Pamela Saxon

ABOUT

With more than 16 years in marketing and design, Saxon Creative is a B2B digital marketing studio offering services for Web design, development and maintenance, brand strategy and online marketing to clients across the United States and Europe.

Located in Nashville, TN

hello@saxoncreative.com

615.852.8774

WP Elevation Certified Digital Business ConsultantMarketing Mentor Certified Master MarketerSmall Business Development Certification

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