Corporate Identity Design:
Group Effort Foundation, LLC
Group Effort Foundation was in the process of becoming certified and in need of branding and marketing communications materials. We were brought on board to do just that. We started with Discovery and from there were able to move through the logo design process, corporate identity design, and finally their leave-behind marketing piece — a smart gatefold brochure delineating their purpose and positioning in the community.
Why We Love This Project
Group Effort Foundation was formed behind the mission of “strengthening individuals and families through quality education and therapeutic services,” and they do this by providing warm and welcoming residential treatment facilities for adolescent males. In a time when so many young males struggle with feelings of alienation, Group Effort is reaching out to them, offering a safe space where they can learn, reflect, and grow. It’s easy to understand why this was a project we were excited to get behind.
Start-Up Brand Strategy (audience research, color research, brand personality, values research, etc.), logo design, tagline creation, copywriting, copy editing, brochure design, brochure printing, stationery design, business card design.