Clover Valley Toaster Pastries

Clover Valley Toaster Pastries

Client Story:

Dollar General (Dolgencorp) gave me my very first job out of design school. Because there were only two of us on the design staff within the marketing division, I had the opportunity to do many different types of design work, including packaging, product design, signage, publication design, and softlines drawings.

Project Scope:

This particular project involved creating three different packaging designs for Clover Valley Toaster Pastries — Clover Valley being DG’s brand. Each package was to reflect the flavor and all three were to be branded so that they all looked like they belonged together.

Brand Standards
Adobe Illustrator
Adobe Photoshop
QuarkXpress